Who We Are
a clean beauty brand made simple
Our Name
What’s in a name? Well a lot actually. Across cultures and continents, Fehmina means wisdom, intelligence, femininity and charisma. These are just some of the special qualities we see in you: the smart, discerning and empowered women who choose our clean, carefully formulated and sustainably sourced beauty products.
Our Founder
Growing up, Fehmina was always inclined towards natural beauty and trying out DIY beauty recipes, but it wasn’t until a health crisis that she found her true calling. While on a healing journey Fehmina was led to path of discovery and realization that the very same products we are using daily to enhance our beauty, were the ones slowly poisoning us with toxins and chemicals causing health related issues. Failing to find any viable options at the time, gave birth to the brand.
Believing that every woman has a right to beautify herself without having to sacrifice her health, Fehmina was determined to formulate her own line of colored cosmetics and skincare using safe, naturally derived and organic ingredients that not only enhances one’s beauty, but also nourishes, protects AND performs.
Fiver years forward, Fehmina has been able to perfect the formulas bringing you clean and high quality products that work as effectively as any conventional brands, (no kidding), without ingredients that would harm you, our furry friends or the planet.